Toyota Files Trademark Application for Celica
Files For a Trademark on 'Celica'
Toyota's planned revival of a "three brothers" sports car lineup may finally come to pass.
The three tiers originally included the Celica, the MR2 and the Supra. The Toyota Celica has been absent from global markets, however, since the seventh generation T230 platform went out of production in 2006, ending a 36-year-long run.
But recently, a search for "Celica" in the U.S. Patent and Trademark Office's public archives yields four results. Two are for software, one is for Toyota's original USPTO trademark filing in 1973 (now expired), and one, the most recent, dated August 31, 2017, is another application by Toyota for the "Celica" trademark.
With the Toyota 86 in production rather than the MR2, however, the lineup of three may have to be changed to Celica-86-Supra. That said, rumors of a new MR2 persist, and Toyota may have to either axe the runt of the litter or make room for one more.
Should the Celica come back, it will hopefully feature a brand new rev-happy, naturally aspirated four-pot, like the 2ZZ-GE from the T230 Celica GT-S.
Read responses in newcelica.org