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Marchionne, Volkswagen, and the $1000 Incentive

Car Talk - MX-5 Miata Forum - forum.miata.net
Sergio Marchionne has brought his battle against Volkswagen to the United States. Chrysler/Fiat are currently offering $1000 off of their new vehicles if you currently own or lease a Volkswagen. You do not have to trade in your current VW.

What's the intent here? Is Marchionne willing to give up any profit on some of his lower priced offerings just to poke Volkswagen?


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