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Why do both Hyundai and Kia Exist?

VWVortex.com - The Car Lounge - forums.vwvortex.com
I'm curious what the benefit of having two brands is. I know technically Hyundai only owns 33% of Kia, but so many of their products are so similar, it seems like they are creating a lot of costs that could be avoided by cutting down some models.

Someone explain to me why they do this.


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