Saangyong make or break effort to enter the U.S. market.
Ssang... what??? Yeah, they're gonna have to work on a new name if they want to enter the U.S. mmmkay????
South Korean automaker Ssangyong Motor Co., owned by India's Mahindra & Mahindra, is preparing for a "make or break" foray into the U.S. market under a new company name as early as 2019, its chief executive said on Tuesday.
It is the first time CEO Choi Johng-sik has put a timeframe on Ssangyong Motor's long-planned entry into the United States, as South Korea's number four car maker tries to expand overseas to help offset a slump in its key export market Russia.